MEET FRANK OSHANUGOR
By Frank Oshanugor
The internet broadband market in the country is once again set to explode as the leading Broadband Servie Provider, Smile Nigeria, has revamped some of its data plans, thereby giving its numerous customers more value for their money.
The revamped data plans, noted Abdul Hafeez, Chief Marketing Officer, Smile Nigeria, are amazing as they benefit both the low end users and heavy users. Included in the data plans are most of the Bigga plans and the Unlimted plans. An apparent icing on the cake is the introduction of a new Jumbo plan.
Hafeez, enthused that Smile will stop at nothing in always availing its customers the best data plans in the market. He explained that the quartet in the Bigga plans series have been padded with more data while their prices remain the same with the same 30 days validity.
These are the 8GB Bigga now 10GB Bigga, 12GB Bigga now 15GB Bigga, 15GB Bigga now 20GB Bigga and 20GB Bigga now 25GB Bigga.
For the old 8GB Bigga at N3,000, the customer will get 10GB Bigga thus getting an additional 2GB of data. The former 12GB Bigga is now 15GB Bigga, a 3GB more data at the same N4,000.
The then 15GB Bigga now comes with additional 5GB to peak at 20GB Bigga for the same old price of N5,000. Any new purchase of the old 20GB Bigga will ensure for the buyer an additional 5GB of data, being 25GB Bigga at the same old price of N6,000.
Hafeez further disclosed that the Unlimited plans have had their FUPs significantly increased with a very small increase to the cost while still retainig the 30 days validity period. The plans affected under this category are the UnlimitedLite and the UnlimitedEssential.
For the UnlimitedLite plan, the customer will now enjoy 40GB of data at N12,000 as against the previous 35GB data at N10,000. Which means that at an additional cost of N2,000 a corresponding 5GB data is at the customers’s disposal.
The new UnlimitedEssential plan now goes for N18,000 with a 100GB data bundle as against the 70GB. This offers the customer an additional 30GB of data at an additional cost of just N3,000.
To cap it all, a new plan has been introduced in the Jumbo family. The latest addition is the 400GB Jumbo which is very cost effective at only N50,000 valid for 6 months. Market watchers believe that this newest Jumbo family plan comes with a lot of value for the customer.
An innovative company, Smile, launched the first 4G LTE network in West Africa in Nigeria in 2014 revolutionising the way Nigerians access the internet. The company was the first to launch VoLTE on its network and has continued with its innovation, having introduced SmileVoice, which is a free mobile app that enables customers with any Android or Apple iPhone device (including those which are not VoLTE-enabled) to make SuperClear voice calls over Smile’s 4G LTE network.
It was also the first to introduce an unlimited offering, which enables SuperFast data and SuperClear voice, all on one bundle.